Buyers of cars and trucks the style-conscious are willing to pay a premium to personalize their vehicle, spent $ 1,000 to $ 3,500 a year earlier after sales accessories.
To maximize profits on each sale, the dealer must find a way to tap into the business of 17.8 billion per year of custom parts and accessories, a panel of automotive experts said Wednesday at the SEMA Show in Las Vegas.
One of the easiest ways to capture the business of the dealer is to display the accessorized vehicle in the showroom that consumers cannot refuse, says Jon Titman prestige automotive accessories.
Accessories affect more than 1 million vehicle sales per year, a market study by the Specialty Equipment Market Association and AutoPacific found.